a. What is your intended goal and why? (3 marks)
Our intended goal is to generate qualified booking enquiries. This introductory campaign is designed to build awareness and position Lens Stories by P as a storytelling focused photography brand rather than a generic service provider. By educating visitors about the importance of professional documentation and demonstrating our approach, we aim to move them toward submitting an inquiry.
b. Who are you writing for and why? (3 marks)
We are writing for engaged couples, corporate event organizers, and individuals hosting meaningful celebrations. These audiences are emotionally invested in their events and want high quality documentation. By addressing their desire to preserve authentic moments and reduce the risks of missed memories, we connect directly with their priorities.
c. What type of “Experience” will you be creating for the visitors? Please explain and justify your reasoning. (2 marks)
We are creating an experience that feels intentional, professional, and emotionally aware. Visitors should feel understood and reassured. The structure of the page guides them smoothly from understanding our service to taking action, reducing hesitation and making the next step clear.
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