Lens Stories By P

Author: lbyp.studio

  • Section 4 – Rich Media Display Ads

    Banner Size : 300×600

    Four frame storyboard:

    Frame 1

    The next wave of ai is wearable

    Frame 2

    Meet the WIZPR Ring

    Frame 3

    Private voice access. Faster answers. Smarter workflow.

    Frame 4

    Join the waitlist

    Goal of the banner

     The goal of this banner is to introduce the product and build awareness among early adopted tech professionals by positioning the WIZPR ring as the next step of wearable AI.

    Reasoning and justification

     This banner uses a straightforward innovation first message because the primary audience is attracted to new technology that feels advanced and exclusive. The first frame creates curiosity by referencing the future of AI. The 2nd frame introduces the product name clearly. The 3rd frame summarizes the key value in a concise way by focusing on private Voice Access, speed and productivity, which directly reflect the audience’s motivations. The final frame gives a clear action step. 

     This structure works because banner ads need to communicate quickly. Instead of overwhelming the viewer with too much explanation each frame moves the user from curiosity to recognition to value to action. That flow supports good digital ad practice because it captures attention first then delivers the message clearly, then ends with a CTA.

    Planning process

    The planning behind this banner focused on awareness first. Since it may appear on websites, tech blogs or digital ad networks where people are scrolling quickly, the message needs to be short, premium sounding and easy to scan. The wording was chosen to match the innovation focused tone already used in the other sections of this assignment.

    Destination plan

     Banner should direct users to the landing page, because the landing page is the campaign’s main conversion focus destination and is designed to capture wait list sign ups.

    Banner 2

    Size: 160×600

    Four frame storyboard

    Frame 1

    Still opening apps to talk to ai??

    Frame 2

    There is a smarter way

    Frame 3

    WIZPR Ring keeps ai closer, faster and more seamless

    Frame 4

    Reserve your spot

    Goal of the banner

    The goal of this panel is to highlight a pain point and position WIZPR Ring as a smarter alternative for people who already use AI tools regularly.

    Reasoning and justification

     This banner starts with a question mark because questions are effective in drawing attention and making users reflect on their current habits. For early adopter tech professionals, opening apps and switching between tools can be inefficient. By calling out that behavior the ad creates relevance immediately. The second frame introduces the solution mindset. The 3rd frame explains the improvement in a short but meaningful way. The final frame pushes urgency with a light conversation based CTA.

    This ad is more problem solution focused than the first one. That difference is important because not every banner should communicate the same angle. Well the 1st banner is more about awareness innovation. This one is more about efficiency and workflow. That variety strengthens the campaign because different messages may resonate with different people within the same audience.

    Planning process

     This banner was planned around the audience’s need for speed and productivity. Since this audience already uses AI tools, they do not need to be convinced that AI is useful. Instead, they need to be shown why the WIZPR ring offers a better and more seamless experience than existing methods.

    Destination plan

    This banner should also lead to the landing page, where users can immediately join the waitlist after seeing the product benefit.

    Banner 3 

    Size: 468×60

    Four frame storyboard 

    Frame 1

    Private AI

    Frame 2 

    On your finger

    Frame 3 

    Meet the WIZPR Ring

    Frame 4

    Learn more

    Goal of the banner

    The goal of this banner is to deliver a fast, memorable message in a very limited horizontal format while encouraging click through for more information.

    Reasoning and justification

    Because this banner is much smaller and narrower than the others, the copy has to be shorter and cleaner. Each frame uses only a few words so the message remains readable and impactful. The phrase “Private AI” is strong because it quickly communicates a unique point of difference. “On your finger” adds intrigue and helps users visualize the product. “Meet WIZPR Ring” introduces the name clearly, and “Learn more” is an appropriate CTA for a banner where awareness may come before conversion.

    This banner shows that the message must adapt to format. Larger banners allow more explanation, but a compact format requires a stronger economy of words. That is why this version focuses on high impact phrasing rather than benefits in sentence form.

    Planning process

    This banner was planned for visibility and quick recognition. Since the available space is limited, every word had to support either product differentiation or click motivation. The message was kept simple, modern and easy to remember so it would perform well in a smaller digital display environment.

    Destination plan

    This banner can direct users to the brand website homepage or the landing page. If used in an awareness stage placement, it should go to the brand website for education. If used in a more targeted ad placement, it should go to the landing page for waitlist conversion.

  • Section 4 – Blog Post: Introducing the WIZPR Ring

    Blog Title: The Future of AI is Closer Than Ever: Meet the WIZPR Ring

    Blog Content:

     Technology keeps getting smaller faster and more integrated into everyday life. For early adopters that is what makes new innovation exciting. The WIZPR  Ring Represents that next step. It is not just another wearable. It is a private voice activated AI ring designed to make interacting with artificial intelligence feel more natural, immediate and personal.

    For tech professional speed and efficiency matter. Many already use AI tools to support their workflow, generate ideas, answer questions and simplify repetitive tasks. The problem is that most air interactions still depend on opening an app, typing into a device or speaking out loud in a way that can feel awkward or disruptive in public spaces. The WIZPR Ring changes that experience by allowing users to access AI in a more seamless and discreet way.

     What makes the WIZPR ring especially relevant for this audience is that it aligns with the way they already live and work. Early adopted tech professionals are constantly looking for tools that help them stay ahead work smarter and experience innovation before the mainstream catches on This ring offers that advantage by combining convenience speed and novelty in one variable device It takes a familiar technology category and pushes it into a new space by turning AI into something that feels even more immediate and accessible.

     The impact of a product like this goes beyond convenience. It signals a shift in how people may interact with technology in the future. Instead of pulling out a phone or relying on larger devices, users can engage with AI through something much smaller and more integrated into everyday life. For a consumer group that values innovation, exclusivity and performance the WIZPR ring offers more than function. It offers identity. It lets them be among the first to experience what the next interface could look like.

     This audience is also highly sceptical of products that seem overhyped or unnecessary which means the value of the WIZPR ring must be clear. It is not being positioned as a gimmick. It is being positioned as a serious advancement in variable AI built for people who already understand the value of smart tools and are motivated by efficiency, curiosity and technological progress. By showing how the ring can fit into fast paced work environments, idea generation and daily productivity the brand makes the product feel useful rather than experimental.

     His awareness grows this launch is also an opportunity to build a community around people who want to be a part of what comes next in ai. The WIZPR campaign is not only introducing a product. It is inviting people to join a movement around smarter, more seamless interaction with technology. For a consumer who wants to stay ahead of the curve this creates both excitement and reason to engage early,

     If you are someone who follows emerging technology, values premium innovation and wants to experience AI in a more natural way the WIZPR ring is worth watching.

    Join the wait list today to be among the first to experience the future of private AI.

    Follow the campaign on social media for product updates, feature highlights and launch announcements.

    Share the campaign with others in tech community who want to discover what comes next Full

    You will be marked on the content and your answers to the questions below.

    a. Please provide your content and explain your planning thought process.

    This blog post was written for the revised primary audience of Early Adopter tech professionals. Based on the audience analysis the group values innovation exclusivity, speed, productivity and advanced features. They are already comfortable with AI and wearables, so the blog does not spend too much time explaining basic technology instead it introduces the WIZPR Ring as a next generation product that fits into their identity and lifestyle.

     The blog was structured to do 3 things in order. First it introduces the product and places it in a large conversation and round AI and wearables. Second, it explains why the product matters specifically to the audience by focusing on workflow, convenience and being ahead of the mainstream market. Third, it builds momentum towards action through clear calls to action that encourage wait list sign up, social engagement and sharing within the tech community.

     The tone was kept professional and forward-looking because this audience responds well to messaging that feels intelligent, premium and innovation driven. It was also important not to oversell the product in an exaggerated way. Since this audience is highly informed and exposed to a lot of tech marketing the blog had to sound credible and strategic rather than flashy.

    b. How it meets our objectives.

    This blog post supports the campaign objectives by building awareness, educating the target audience and creating desire around the WIZPR ring. It introduces the product in a clear way while positioning it as a serious innovation in the wearable AI market. It also supports the objective of differentiating WIZPR from existing AI tools and variables by framing it as a more seamless and private interface for AI use.

     The post also helps move the audience closer to action. Since the assignment emphasizes pre-retail awareness and wait list building, the blog was designed to generate interest while also directing readers towards the next step, which is joining the wait list and staying connected to the campaign. These matches are objective of building anticipation and credibility before retail launch.

    c. Your calls to action and justifications.

    CTA 1

    Join the wait list today to be among the first to experience the future of private AI.

     This CTA appeals directly to the audience’s desire to be early, exclusive and ahead of others in a tech space. It works because the audience takes pride in trying new technology before it becomes mainstream.

     CTA 2

     Follow the campaign on social media for product updates, feature highlights and launch announcements.

    This CTA supports ongoing engagement and keeps the audience connected to the brand. Since this audience spends a lot of time on digital platforms and follows tech developments closely, staying connected through social content makes strategic sense.

     CTA 3

     Share the campaign with others in the tech community who want to discover what comes next.

    This encourages peer to peer sharing. These early adopters enjoyed discussing new products and often influenced others in their circles. This supports organic awareness and conversation.

    d. Please provide in-depth justifications as they relate to elements discussed in class.

    This blog post was created using key web content and digital marketing principles that were discussed in class. One of the most important elements applied here is audience focused content. Instead of writing a general product introduction, the blog was shaped around the specific values, behaviours, and motivations of the revised primary audience, which is Early Adopter Tech Professionals. Since this audience is already familiar with AI and wearable technology, the content avoids overexplaining the basics and instead focuses on innovation, speed, exclusivity, and productivity. This makes the post more relevant and effective because the message is built around what matters most to the intended user.

    Another important class element used in this post is value driven messaging. Rather than simply listing product features, the blog explains why those features matter in the audience’s everyday life. For example, the WIZPR Ring is not only described as a voice activated AI wearable, but also as a tool that creates a more seamless, discreet, and efficient way to interact with AI. This approach strengthens the content because it connects product features to real user benefits, which is essential in persuasive digital writing.

    The post also applies the concept of content matching the buyer journey. Since WIZPR is still in its pre retail launch stage, the audience is not fully ready to purchase yet. Because of this, the blog was designed to support the awareness and interest stage of the funnel by introducing the product, building curiosity, and reducing skepticism. It does not push too aggressively for conversion right away. Instead, it educates first, creates excitement, and then leads into action through waitlist and social engagement CTAs. This reflects the class idea that content should guide the user step by step depending on where they are in the decision making process.

    Another element discussed in class that is reflected here is clear content structure. The blog is organized in a logical order, beginning with the larger context of technology and AI, then narrowing down to the WIZPR Ring, then explaining the impact on the audience, and finally ending with calls to action. This type of structure helps readability and keeps the message focused. It also improves the flow of the content because readers are introduced to the product naturally instead of being overloaded with too much information at once.

    The post also uses brand positioning through tone and language. Since WIZPR is being introduced as a premium and innovation forward product, the wording had to feel polished, modern, and intelligent. That is why the tone is professional and future focused rather than overly casual or exaggerated. In class, we discussed that tone must align with both the brand identity and the target audience. In this case, the language helps position WIZPR as a serious advancement in wearable AI rather than as a novelty gadget.

    Finally, the blog includes strong and purposeful calls to action, which is another important element of effective digital content. Each CTA supports a different campaign goal. The waitlist CTA supports conversion and lead generation. The social media CTA supports ongoing engagement. The sharing CTA supports awareness and community building. This multi purpose CTA strategy reflects how digital content should not just inform users, but also encourage meaningful next steps that align with campaign objectives. Overall, the blog combines audience alignment, value based messaging, funnel awareness, clear structure, brand appropriate tone, and strategic CTAs, which are all core elements of strong digital content planning discussed throughout the course.

  • Their Wedding

    Sometimes Pictures narrate stories in a way that Words can’t

  • Assignment#3 – Question 4

    4. For question #2, what did you do differently from the original post? Please outline, explain and justify what you changed & why. Essentially, what did you learn from this new topic and what did you change and why. (8 Marks)

    In the revised version of the introductory post, several changes were made to improve clarity, usability, and organisation. The original version contained longer sentences and less structured content, which made it harder for readers to quickly understand the message. The revised version focuses on presenting in a clever and more organized way.

    One major change was the use of headings and bullet points to seperate information into smaller sections.. This adjustment helped make the content easiest to scan and understand. Breaking information into shorter section improves readability and supports the principles of plain English writing,

    Another change was simplifying the language used throughout the content, complex or unnecessary words were removed and replaced with clear and direct expressions, This made the message easier to understand and more accessible to website visitors. Using simple language helps reduce confusion and improves communication with the audience. (Prof Briscoe Plain Language writing pdf slide 21)

    Finally, the revised version was structured using the F pattern layout. The most important information was replaced at the beginning of the page, followed by supporting details. This change helps users quickly understand the purpose of the website and improves the overall user experiences.

  • Assignment#3 – Question 3

     3. For question #2, explain how your new post successfully addresses the three main objectives of Plain English writing as discussed in class. Provide a detailed breakdown of each objective. (9 Marks) 

    The revised introductory post successfully addresses the three main objectives of plain English writing: clarity, readability, and usability. These objectives were applied throughout the content to ensure that visitors can easily understand the message and interact with the website effectively.

    The first objective is clarity. The content clearly explains what the business offers and how the services work. Simple and direct language was used to avoid confusion and ensure that readers can quickly understand the purpose of the website. Clear communication helps readers find the information they need without difficulty. (Prof. Briscoe, Plain Language Writing Tips pdf slide 9 )

    The second objective is readability. The content uses short sentences, headings, and bullet points to make the information easier to read and scan. This structure allows visitors to quickly identify the important details without reading large blocks of text. Organising information in lists and sections improves readability and supports user understanding. (Prof Briscoe Writing Website Copy and Plain Language Writing pdf slide 27)

    The third objective is usability. The content helps visitors take action by providing clear instructions, such as contacting the business or booking a session. Usability ensures that the language writing supports usability and by guiding readers toward the next step. (Prof Briscoe Plain Language Writing Pdf slide 41)

    Overall, the revised post applies all three objectives to create content that is clear, organized and useful for website visitors.

     a. Describe one specific technique you used to improve readability in your revised version and explain why it is effective. (4 Marks) 

    One specific technique used to improve readability in the revised version was the use of bullet points to organize information. Bullet points were used to list photography services and key values, which makes the content easier to read and understand. Instead of presenting information in long paragraphs. Breaking it into smaller sections helps readers quickly scan the content and find important details.

    This technique is effective because website users typically scan content rather than reading every word. Using lists helps present information clearly and reduces the effort required to understand the message. Organizing content into bullet points improves readability and supports better communication with visitors. (Prof Briscoe Plain Language Writing Pdf slide 35)

     b. What was the most challenging aspect of applying the F-Pattern and Plain English writing principles? How did you overcome it? (5 Marks) 

    The most challenging aspect of applying the F-pattern and plain English writing principles was organising the information in a way that was both clear and visually structured. It required careful planning to ensure that the most important information appeared at the top of the page and along the left side, while still maintaining a logical flow of content.

    This challenge was overcome by reviewing the content and prioritizing key information before writing the final version. Headings and short paragraphs were used to guide readers through a page in a structured manner. This approach ensured that visitors could  quickly identify the main message and understand the services offered by the business. Following the F pattern structure helped improve the overall layout and readability of the website content.

  • Assignment#3 – Question 2

    2. In a previous assignment, you wrote an introduction article in the “F” pattern. Based on what we discussed in class and based on the feedback provided in class, write a new introductory “content” incorporating “plain English writing for the web” in the “F” pattern including visuals. You are to include your “revised version” (if the version you submitted was not in the F-Pattern). Ensure that it addresses the three main objectives of plain English writing. As a reminder, this is an introductory post for your business. Ensure you list it in your hardcopy. (12 Marks)

    Welcome to Lens Stories by P

    At Lens Stories by P, we believe that every moment has a story worth capturing. Our goal is provide professional photography services that turn special occasions into lasting memories. Whether it is a graduation, family event, birthday celebration ,or personal photoshoot, we focus on delivering high-quality images that reflect real emotions and meaningful experiences.

    What We Offer

    We provide photography services designed to meet different needs and occasions including:

    • Graduation Photography
    • Event Photography
    • Portrait Sessions
    • Pre Booking and Custom Packages
    • Professional Photo Editing

    Each service is carefully planned to ensure that clients receive reliable, professional, and personalized photography support.

    Why Choose Lens Stories by P

    We focus on three important values:

    Clear communication with clients

    Professional and organized service

    High-quality photography results

    Our mission is to make every photography session simple, comfortable, and enjoyable for our clients while delivering images that they can proudly keep and share.

    Contact Us

    If you are planning an event or looking for professional photography services, we are ready to help.

    Reach out today to book your session and let us capture your story through the lens.

  • Assignment #3 – Question 1

     1. We spoke about Plain English writing in class. Please answer the following in detail:

       a. How would you explain to someone what “Plain English writing” is? (4 Marks) 

     Plain English writing is a communication style that focuses on making information clear, simpler and easy to understand for the reader. Instead of using complicated vocabulary or long technical sentences, Plain English uses everyday language that most people can quickly read and understand. The main goal is not to sound overly theoretical, but to communicate in a direct and practical way.

    In class, we discussed that plain english writing is about writing with the reader in mind. This means organizing information logically, choosing familiar words, and removing unnecessary complexity. It also involves presenting information in a way that helps readers find what they are looking for without confusion. Plain english writing does not mean removing important details. Instead, it means explaining those details clearly and efficiently.

    Plain english writing is especially important for websites because users often scan content quickly rather than reading every word. If the writing is too complicated, users may leave the page or misunderstand the message. Clear communication helps build trust more and improves the overall user experience.

    Overall, plain english writing can be described as writing that is clear, concise and focused on helping the reader understand information quickly and accurately.

    Ref: (Prof. Briscoe, Class lecture plain writing discussion)

     b. What makes plain English writing different? (4 Marks) 

     What makes plain English different is focus on clarity, simplicity, and reader understanding rather than complexity of formal language. Unlike traditional writing that may use long sentences, technical terms, or unnecessary details, plain english writing removes anything that does not help the reader understand the message. It prioritizes communication over style or sophistication. (Prof Briscoe, Plain language writing tips pdf , slide 9)

    Another key difference is that plain english writing is designed specifically for the reaper. Writers are encouraged to think about what the audience needs to know and how they will use the information. This means using everyday words, writing in a logical order and making instructions or information easy to follow. For example, plain english writing often uses short sentences, lists and clear heading to improve readability and make content easier to scan. (Prof Briscoe, w8- writing website copy & plain language writing w26 pdf, slide 14)

    Plain english writing is also different because it avoids unnecessary words and complicated expressions. Instead of trying to sound impressive, the goal is to communicate clearly and efficiently. This makes information easier to understand, reduces confusion and helps readers quickly find what they are looking for. Overall, plain english writing stands out because it focuses on making communication practical, direct and user friendly.

     c. What is plain language writing for the web and in detail and in your own words,       why is it important? (4 Marks) 

    Plain language writing for the web refers to creating website content that is clear, simple and easy for visitors to understand quickly. It focuses on delivering important information in a direct and organized way so that users can easily find what they need without confusion. Since people usually scan web pages instead of reading every word, web content must be written in a way that allows readers to understand the message immediately. (Prof Briscoe, W8-  writing website copy & plain language writing w26pdf, slide 12)

    Plain writing for the web is important because online users have limited time and attention. If the content is too complex or difficult to understand, visitors may leave the website quickly. Clear and concise writing helps keep users engaged, improves their experience and supports the overall success of the website. Research discussed in class shows that people are more likely to understand and interact with content when it is written in plain english.(Prof Briscoe , w8- writing website copy & plain language writing)

    For a business such as Lens Stories by P, plain language writing helps communicate services clearly to potential clients. It ensures that visitors understand what the business offers, how the services work and how they can contact the business. Overall, plain language writing for the web improves communication, supports user satisfaction, and increases the chances that visitors will stay on the website and take action.

  • Part B – Question 4: Second-Year Course Headline

    a) Provide the headline 

    “From Web Design to SEO: Second-Year Courses That Turn Marketing Ideas Into Real Skills. ”

    b) Explain your reasoning clearly using class content

    This headline focuses on clarity, relevance and value which are important elements of effective headline writing discussed in class. The headline clearly communicates what students will gain from the second-year courses while still being engaging.

    By mentioning Web Design and SEO, the headline includes specific skills that students will develop in the program. Second-year courses also include digital design, email marketing, copywriting, marketing planning and project management. Highlighting these types of skills helps show that the courses are practical and focused on real industry knowledge.

    The headline also communicates progression. First-year students are moving from learning basic concepts to developing more advanced and applied skills. In digital environments where people quickly scan content, a headline that clearly shows value and progression is more likely to capture attention and encourage students to learn more about the second-year courses.

  • Part B – Question 3: SCC Advertising Program Headline

    a53) Headline

    “Turn Creativity Into a Career: Discover St. Clair College’s Advertising & Marketing Communications Program.”

    b) Explanation of missing information

    The instructions do not provide several details that would normally help when creating a targeted headline. For example, the instructions do not specify the program’s main benefits, career outcomes, or unique features that make the program different from others.

    We are also not given detailed information about the target audience’s motivations or concerns when choosing a college program. Graduating high school students may be interested in creative work, career opportunities, or gaining practical industry skills. Because this information is not provided, assumptions must be made about what would attract their attention.

    c) Justification using course concepts

    This headline focuses on relevance and value for the audience. The phrase “Turn Creativity Into a Career” speaks directly to students who enjoy creative work but also want strong career opportunities after graduating.

    The program teaches skills related to advertising, digital media, and communications, which are important in today’s marketing industry. Because headlines must quickly communicate value and attract attention, emphasizing creativity and career opportunities makes the headline appealing to graduating high school students who are exploring potential programs.

  • Part B – Question 2: Headline Intent vs Outcome

    Selected Headline

    “Adorable Surprise: Tiny Owl Found Sleeping Among Antiques in New York Shop.”

    a) Primary intent of the headline

    The primary intent of this headline is emotional appeal and curiosity. Words like “adorable” and “surprise” create a positive emotional reaction and make the story sound interesting before the reader even opens the article.

    b) Action or response the headline is designed to trigger

    The headline is designed to encourage readers to click the article and learn more about the unusual situation. Because it suggests that something cute and unexpected happened, readers may feel curious and want to see the full story.

    c) Why this intent is appropriate for the target audience

    The target audience for this type of article is general online readers who are browsing news or social media. Stories involving animals often attract attention, especially when they are described as cute or unusual.

    Since digital audiences tend to scroll quickly through content, using emotional and engaging language helps the headline stand out and encourages readers to stop and click.